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Kim Kardashian West is set to be a billionaire over KKW beauty deal with Coty

The West Australian
Kim Kardashian West.
Camera IconKim Kardashian West. Credit: kimkardashian/Instagram

Kim Kardashian West could soon be the first real billionaire in the family after signing a huge $200 million deal.

The partnership with cosmetics giant Coty will give the company a 20 percent share in Kim’s KKW beauty business, which is valued at $1 billion.

The 39-year-old reality star also owns her own shapewear brand Skims and the Kim Kardashian: Hollywood game which Forbes valued at $900 million.

The billionaire status was first afforded to her younger sister Kylie Jenner but Forbes magazine took the title away from her when they revealed she had falsely inflated her wealth.

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Kim Kardashian West shows off her cosmetics line on Instagram.
Camera IconKim Kardashian West shows off her cosmetics line on Instagram. Credit: Kim Kardashian West/Instagram

“Kylie’s business is significantly smaller, and less profitable, than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe,” Forbes said in a report.

In January, Coty bought a 51 percent stake in Kylie’s cosmetics business.

Kim will develop a new line of products with Coty including skincare, hair and nail lines.

In a statement, Coty Chairman and Chief Executive, Peter Harf described Kardashian as a “modern day global icon”.

“She is a visionary, an entrepreneur, a mother, a philanthropist, and through social media has an unparalleled ability to connect with people around the world,” he said.

“This influence, combined with Coty’s leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands.”

In a statement about the deal, Kardashian West said: “Partnering with an established organisation like Coty will be instrumental in the advancement of my brands as their global reach allows for faster expansion.”

Coty owns the global brands CoverGirl, Max Factor and Rimmel which have been struggling to grow in the past year due to large debts and less demand for the products.

The Kardashian family is one of the most influential with millions of followers between them on social media and Coty hopes to harness their reach though the deal which will benefit both Coty and Kim.

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