Business as usual for Geraldton Target store amid nationwide shake-up

Gavin Box and AAPGeraldton Guardian
Centro Northgate Shopping Centre, Geraldton.
Camera IconCentro Northgate Shopping Centre, Geraldton. Credit: Gavin Box, The Geraldton Guardian

Retail chain Target will keep operating its store in Geraldton, according to a company spokes-woman.

Asked if the Geraldton store was among those earmarked for closure under the newly-announced Wesfarmers company restructure, Target corporate affairs adviser Grace Kerr said it was business as usual for Target Geraldton.

“We look forward to continuing our relationship with the community while providing our customers affordable, quality fashion,” she said.

Ms Kerr also said there were no plans to convert the Geraldton store to a Kmart.

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Her comments follow news that Wesfarmers was cutting the size or number of its Target stores in the chain to achieve a 20 per cent overall reduction.

While not singling out specific stores, Wesfarmers department stores chief executive Guy Russo said the reduction would occur over the next five years.

He said staff at closing Target stores could be moved to one of Wesfarmers’ other brands, such as Kmart or Officeworks, but acknowledged this was not always possible in regional towns.

Target has 18 regional stores in WA including Broome, Geraldton, Bunbury, Esperance, Albany and Karratha.

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