Images of Ningaloo whale shark feature on 3D digital billboard in London’s Piccadilly Circus

Ningaloo whale sharks are popping out of a 3D billboard in the heart of London as the State Government expands its tourism campaign. London’s Piccadilly Square is the newest spot to see WA’s Walking on a Dream tourism campaign projected on a digital billboard, with images of the Ningaloo, as well as the Kimberley, Margaret River and Perth, showcased to Londoners. The 3D whale sharks have also been seen in New York’s Times Square, and the Walking on a Dream campaign has been showcased in a number of countries including New Zealand, Indonesia and Singapore. Tourism Minister Roger Cook said the flashy campaign was all about grabbing attention in some very lucrative markets. “The UK is a hugely important inbound visitor market for WA, so putting our new global tourism brand on centrestage in London’s West End during the colder winter months will help drive visitors to WA and contribute to a thriving tourism sector into the future,” he said. According to the State Government, the UK was WA’s largest visitor market in 2019, with more than 140,000 UK travellers spending about $250 million in WA.