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Mullewa Muster & Rodeo: Another sell-out event credited to surge in popularity with younger generation

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Kate CampbellGeraldton Guardian
Bella Valentini and Tania Meehan enjoying the Mullewa Muster.
Camera IconBella Valentini and Tania Meehan enjoying the Mullewa Muster. Credit: Stuart Quinn

For three years in a row, the Mullewa Muster and Rodeo has been a sell-out and the organisers credit the surge in popularity of the outback bash to the “TikTok generation”.

It was a family-friendly weekend of thrills and spills last weekend for 3500 people from across Australia, donning their best leather boots, denim jeans and cowboy hats.

Mullewa Muster. Norman Luyt, Daniel Ruzic, Jasper Paterson, Michael Hutchinson, Shane Iau Yang and Jai Taylor
Camera IconMullewa Muster. Norman Luyt, Daniel Ruzic, Jasper Paterson, Michael Hutchinson, Shane Iau Yang and Jai Taylor Credit: Stuart Quinn

It was the 11th year of the Mullewa Muster and Rodeo and organiser Caitlin Bryant says it keeps getting better and better.

“We’ve seen a really big demographic shift over the last three years; post-COVID, we have started to appeal to a much younger crowd,” she said.

“It’s definitely that TikTok generation. Country and western is so popular at the moment, we were worried that maybe it was a trend, but then you sell out three years in a row and it only gets more popular.”

Mullewa Muster. Darcy O’Connor, Lily Hindle and Alison Keeler of Perth
Camera IconMullewa Muster. Darcy O’Connor, Lily Hindle and Alison Keeler of Perth Credit: Stuart Quinn

The wild weekend in the bush included bull riding, barrel racing and steer wrestling. As the sun set the crowd flocked to the main field for a country music festival featuring Christie Lamb and Reuben Styles from Peking Duck.

The night was capped off with the crowd camping under the stars.

Mullewa Muster. Ben Fletcher of Rockingham and Mick Harvey of Geraldton
Camera IconMullewa Muster. Ben Fletcher of Rockingham and Mick Harvey of Geraldton Credit: Stuart Quinn
Mullewa Muster. Ivan Theron, Liruscka Duplessis, Tim Hughes and Taylor Wills of Moora
Camera IconMullewa Muster. Ivan Theron, Liruscka Duplessis, Tim Hughes and Taylor Wills of Moora Credit: Stuart Quinn
Mullewa Muster. Edward, Bridie and Millie Forrester of Mugumba
Camera IconMullewa Muster. Edward, Bridie and Millie Forrester of Mugumba Credit: Stuart Quinn
Mullewa Muster. Brianne Maxwell and Rebecca Ruff of Bindoon
Camera IconMullewa Muster. Brianne Maxwell and Rebecca Ruff of Bindoon Credit: Stuart Quinn
Mullewa Muster. Sean Fitzgerald of Toodyay and Leanne Lee of Bunbury
Camera IconMullewa Muster. Sean Fitzgerald of Toodyay and Leanne Lee of Bunbury Credit: Stuart Quinn
Mullewa Muster. A sellout crowd of 3500 attended the event
Camera IconMullewa Muster. A sellout crowd of 3500 attended the event Credit: Stuart Quinn
Mullewa Muster. A sellout crowd of 3500 attended the event
Camera IconMullewa Muster. A sellout crowd of 3500 attended the event Credit: Stuart Quinn
Mullewa Muster.
Camera IconMullewa Muster. Credit: Stuart Quinn
Mullewa Muster. Monique Carbone and Brett Darovic of Bullsbrook
Camera IconMullewa Muster. Monique Carbone and Brett Darovic of Bullsbrook Credit: Stuart Quinn
Mullewa Muster. Chloe Vincent, Lochie Gray, Rueben Birkin and Mia Seinor of Rockingham
Camera IconMullewa Muster. Chloe Vincent, Lochie Gray, Rueben Birkin and Mia Seinor of Rockingham Credit: Stuart Quinn
Mullewa Muster. Jaye and Elliott Elsegood of Mandurah.
Camera IconMullewa Muster. Jaye and Elliott Elsegood of Mandurah. Credit: Stuart Quinn
Mullewa Muster. Jodie Gould, Sophie Seaton, Shaylan and Kaden Swift of Geraldton and Trevor Swift of Mullewa.
Camera IconMullewa Muster. Jodie Gould, Sophie Seaton, Shaylan and Kaden Swift of Geraldton and Trevor Swift of Mullewa. Credit: Stuart Quinn
Mullewa Muster. Adam Forsythe, Elicia Curran, Chloe Brugman and Charlie Smith of Perth
Camera IconMullewa Muster. Adam Forsythe, Elicia Curran, Chloe Brugman and Charlie Smith of Perth Credit: Stuart Quinn
Mullewa Muster. Shane and Debra Kenny with Indi and Jack of Geraldton
Camera IconMullewa Muster. Shane and Debra Kenny with Indi and Jack of Geraldton Credit: Stuart Quinn

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