Mullewa Muster & Rodeo: Another sell-out event credited to surge in popularity with younger generation

Kate CampbellGeraldton Guardian
Camera IconBella Valentini and Tania Meehan enjoying the Mullewa Muster. Credit: Stuart Quinn

For three years in a row, the Mullewa Muster and Rodeo has been a sell-out and the organisers credit the surge in popularity of the outback bash to the “TikTok generation”.

It was a family-friendly weekend of thrills and spills last weekend for 3500 people from across Australia, donning their best leather boots, denim jeans and cowboy hats.

Camera IconMullewa Muster. Norman Luyt, Daniel Ruzic, Jasper Paterson, Michael Hutchinson, Shane Iau Yang and Jai Taylor Credit: Stuart Quinn

It was the 11th year of the Mullewa Muster and Rodeo and organiser Caitlin Bryant says it keeps getting better and better.

“We’ve seen a really big demographic shift over the last three years; post-COVID, we have started to appeal to a much younger crowd,” she said.

Read more...

“It’s definitely that TikTok generation. Country and western is so popular at the moment, we were worried that maybe it was a trend, but then you sell out three years in a row and it only gets more popular.”

Camera IconMullewa Muster. Darcy O’Connor, Lily Hindle and Alison Keeler of Perth Credit: Stuart Quinn

The wild weekend in the bush included bull riding, barrel racing and steer wrestling. As the sun set the crowd flocked to the main field for a country music festival featuring Christie Lamb and Reuben Styles from Peking Duck.

The night was capped off with the crowd camping under the stars.

Camera IconMullewa Muster. Ben Fletcher of Rockingham and Mick Harvey of Geraldton Credit: Stuart Quinn
Camera IconMullewa Muster. Ivan Theron, Liruscka Duplessis, Tim Hughes and Taylor Wills of Moora Credit: Stuart Quinn
Camera IconMullewa Muster. Edward, Bridie and Millie Forrester of Mugumba Credit: Stuart Quinn
Camera IconMullewa Muster. Brianne Maxwell and Rebecca Ruff of Bindoon Credit: Stuart Quinn
Camera IconMullewa Muster. Sean Fitzgerald of Toodyay and Leanne Lee of Bunbury Credit: Stuart Quinn
Camera IconMullewa Muster. A sellout crowd of 3500 attended the event Credit: Stuart Quinn
Camera IconMullewa Muster. A sellout crowd of 3500 attended the event Credit: Stuart Quinn
Camera IconMullewa Muster. Credit: Stuart Quinn
Camera IconMullewa Muster. Monique Carbone and Brett Darovic of Bullsbrook Credit: Stuart Quinn
Camera IconMullewa Muster. Chloe Vincent, Lochie Gray, Rueben Birkin and Mia Seinor of Rockingham Credit: Stuart Quinn
Camera IconMullewa Muster. Jaye and Elliott Elsegood of Mandurah. Credit: Stuart Quinn
Camera IconMullewa Muster. Jodie Gould, Sophie Seaton, Shaylan and Kaden Swift of Geraldton and Trevor Swift of Mullewa. Credit: Stuart Quinn
Camera IconMullewa Muster. Adam Forsythe, Elicia Curran, Chloe Brugman and Charlie Smith of Perth Credit: Stuart Quinn
Camera IconMullewa Muster. Shane and Debra Kenny with Indi and Jack of Geraldton Credit: Stuart Quinn

Get the latest news from thewest.com.au in your inbox.

Sign up for our emails