Opinion: The ins and outs of how Beam’s trial of e-scooter trial will work in Geraldton

Tom CooperGeraldton Guardian
Beam ANZ general manager Tom Cooper.
Camera IconBeam ANZ general manager Tom Cooper. Credit: Beam

Only a few years ago, e-scooters were a novelty in Australia. Now, they can be found in capital and regional cities all over the country.

Beam’s e-scooter riders have already ridden more than eight million kilometres in Australia to date. We’ve seen them explode in popularity across the country, and they’re about to land in the streets of Geraldton. Residents and visitors alike will soon be able to zip around town on a shared e-scooter, with up to 300 Beam e-scooters rolling out across the city from this Friday.

As with any new mode of transport, community members may have concerns and questions about how shared micromobility in Geraldton will operate. And that’s understandable — embracing a new vehicle on our streets is something many of us have never had to do. The majority of Australians were born into the world of the car, with horses and carts relegated to the sidelines decades ago.

It is important that the community understands the advanced technology behind shared e-scooters that differs from the personal e-scooters they may have seen, or even shared bike schemes from years ago in other Australian cities like Melbourne.

Get in front of tomorrow's news for FREE

Journalism for the curious Australian across politics, business, culture and opinion.


Beam has a strong emphasis on safety, investment in technology to monitor operations and nipping reckless behaviour in the bud, and investment in education for not only riders, but the broader community.

Rest assured, safety is our priority, with our flagship rider education and enforcement program, the Beam Safe Academy, to be introduced to the city.

For example, we are able to automatically control the speed of e-scooters within certain areas, block rider access to other areas such as high foot-traffic or pedestrian-only streets, and detect and correct rider behaviour as it happens. Each shared e-scooter is also capped at a maximum speed according to Western Australian legislation. Every rider is educated on and acknowledges the riding rules prior to being allowed to start their ride.

Our state-of-the-art GPS navigation system controlling each e-scooter is constantly updated with new ‘no ride’ and ‘slow’ zones, automatically adjusting the speed of each vehicle. It’s called ‘geofencing’ and it is an important tool in keeping e-scooters out of certain locations.

We also make our purple Beam fleet as safe as possible and are constantly adding new features to improve the experience. For example, our e-scooters in Geraldton will have mobile phone and cup holders, a warning bell, a double kick-stand for anti-tipping, triple brakes, and a Bluetooth-locked helmet.

To maintain city amenity, our virtual parking docks utilise technology and GPS to direct riders to appropriate parking spots, with virtual parking locations created to incentivise parking in recommended locations. When riders finish their ride, we ask them to take a photo so we know it is parked safely.

Beam is launching its eScooter hire service in Geraldton on September 2.
Camera IconBeam is launching its eScooter hire service in Geraldton on September 2. Credit: Beam

If a rider does the wrong thing, we already know a fair bit about them. Every e-scooter has its own QR code which means every e-scooter can be tracked and monitored 24/7, with us knowing who the registered rider is at any moment. This assists us and the police with tracking down riders not doing the right thing.

It also assists our local marshals who we employ to know where each e-scooter is at all times so they can clean it, swap new batteries, relocate it to an optimum parking location to ensure it can be used again, pick up e-scooters which have fallen over and assist riders with their queries. Our marshal team are local Geraldton residents who understand their city best, and are available 24/7, ensuring the e-scooter operations run smoothly.

They are supported by Beam safety ambassadors, who will roam the streets of Geraldton, assisting riders and the broader community and answering questions on the scooter trial. We hire locally wherever we go, and our Geraldton Beam team cares about the city as much as you do.

Beam has the lowest incident rate of any e-scooter operator, and incidents of vandalism or bad behaviour are rare. In the event that these occur, we investigate every single report made through our 24/7 customer service channels to ensure the actions of some don’t ruin a good experience for others. Our three-strike policy ensures those doing the wrong thing are barred from our platform.

We’re excited about the introduction of shared micromobility in Geraldton, and the potential for it to support modal shift to sustainable transport — something we’ve already seen in other areas across WA, where we are the largest e-scooter operator. Our WA riders report that more than 200,000km have been ridden across WA on a Beam e-scooter this year that would’ve been driven in a car.

We’re committed to bringing the latest in micromobility technology to the city, and are looking forward to working collaboratively with the council and with the local community to make this trial a success.

We can’t wait to get started.

Tom Cooper is general manager ANZ for Beam

Get the latest news from thewest.com.au in your inbox.

Sign up for our emails