Positive spin on business opportunity

Headshot of Peter Sweeney
Peter SweeneyGeraldton Guardian
Email Peter Sweeney
The Gerald Apartment Hotel general manager Grant Pitman said Geraldton is full of opportunities.
Camera IconThe Gerald Apartment Hotel general manager Grant Pitman said Geraldton is full of opportunities. Credit: The Geraldton Guardian

Geraldton businesses have been told to shed negative attitudes and get better.

And the owner of a recently opened accommodation and entertainment centre has branded Geraldton as “one of the best kept secrets in Australia”.

“This place is full of opportunities,” Grant Pitman of The Gerald Apartment Hotel told a packed house at a Mid West Chamber of Commerce and Industry function on Tuesday, December 11.

Mr Pitman, a board member of the chamber and the owner and general manager of The Gerald, said the mindset of businesses had to change if they wanted to survive and grow.

“There is so much opportunity here (Geraldton) and there is no reason to complain,” he said.

“The main hurdle to business in Geraldton is businesses themselves.

“Not one industry in Geraldton contributes more than 16 per cent of the GDP (gross domestic product) which means the Geraldton region is supported by many industries.

“Negativity breeds negativity and positivity breeds positivity. Be positive and get out there and make it happen.

“Places like Aldi will always come to town. Make your business better, improve customer service, network, go out and work it.”

Mr Pitman said $10 million had been spent on making The Gerald “happen”.

“We are here to stay, we’re bullish about this place and the region, the opportunities here,” he added.

“We want everybody to get on board and make things happen.

“The chamber (of Commerce) is here to help people, it’s about introductions and networking. It’s about promoting businesses, but they must help themselves.”

Get the latest news from thewest.com.au in your inbox.

Sign up for our emails