Retail giant Target’s last day in Geraldton as it closes down to make way for Kmart

Headshot of Lisa Favazzo
Lisa FavazzoGeraldton Guardian
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The empty back end of Geraldton Target on its last day of trading.
Camera IconThe empty back end of Geraldton Target on its last day of trading. Credit: The Geraldton Guardian

After months of build-up, Geraldton’s sole Target will close its doors for good tonight, making room for Kmart’s entrance into the local shopping scene on June 17.

Over the last weeks, locals enjoyed massive discounts on clothing, homeware and knick-knacks, leaving the store a shell of its former jam-packed glory.

The Geraldton Guardian headed to Northgate Shopping Centre to see how shoppers were feeling about the much-anticipated switch.

Cherize, 2, Zelmè, 8, Zoli and Azelia Volchenk, 10, from Wandina.
Camera IconCherize, 2, Zelmè, 8, Zoli and Azelia Volchenk, 10, from Wandina. Credit: Lisa Favazzo/The Geraldton Guardian, Lisa Favazzo

I love Kmart and am in the Kmart decorating group on Facebook,

said Zoli Volschenk from Wandina.

“I have two (Kmart) gift cards to spend and want to get a present for my uncle,” said her eldest daughter Azelia Volschenk, 10.

“It’s cheaper,” said Zelmè Volschenk,8, pictured holding her sister Cherize Volschenk, 2.

Emma Zinetti and her daughter Ada Zinetti, 2, from Mount Tarcoola.
Camera IconEmma Zinetti and her daughter Ada Zinetti, 2, from Mount Tarcoola. Credit: Lisa Favazzo/The Geraldton Guardian, Lisa Favazzo

Target has just started to become a bit like Kmart. It’s the same for me,

said Emma Zinetti from Mount Tarcoola, pictured with her daughter Ada Zinetti, 2.
Roymondo Blanco from Beresford.
Camera IconRoymondo Blanco from Beresford. Credit: Lisa Favazzo/The Geraldton Guardian, Lisa Favazzo

It will be a good change. Target just hasn’t been pulling a crowd lately,

said Roymondo Blanco from Beresford.

A Kmart spokesperson said the store front would be closed for about three weeks while construction took place.

“It’s a very short amount of time,” said the spokeperson. “We’re transforming the store in under three weeks, so that we’re not inconveniencing shoppers with a long store closure.

“When we open our doors to the community on June 17, they will be welcomed into a bright and colourful new format store, which will be filled with great value, on-trend products that we know our customers are going to love.”

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