Exmouth dubbed one of Australia’s most beautiful towns after survey counts social media appearances

A vibrant Gascoyne town has been crowned one of Australia’s best towns once again, this time by a survey comparing appearances on social media channels Instagram and Pinterest. A Mortgage Broker Pty Ltd survey comparing hashtags on the social media platform Instagram and pins on the visual discovery platform Pinterest has ranked Exmouth as the eighth most beautiful place in Australia. The survey looked at 40 towns across the country and found Exmouth appeared in 443,000 Instagram hashtags and 979 Pinterest pins, with 443,979 total social media appearances. The Gascoyne town beat Broome in the Kimberley, which came in with 433,000 hashtags and 983 pins (433,983 in total). Towns in the South West overcame their northern counterparts, with Albany coming in as fourth most beautiful with 1,301,019 total appearances and Margaret River fifth with 875,014. However, top of the list was Richmond in Tasmania, raking in 4,901,088 social media appearances, followed by Byron Bay in NSW (3,300,991) and Noosa in Queensland (1,701,024). It is not the first time this year Exmouth has been crowned one of the best towns in Australia. At the seventh Wotif’s Town of the Year awards in February, Exmouth was named the ninth-best town across the country due to its nearby attractions, including the Ningaloo Reef. In June, Exmouth won gold for the third year in a row in the 7News Top Tourism Town Awards’ small tourism town category. Exmouth will go on to compete in the Top Tourism Town Awards finals on Tuesday, September 10, in Canberra.