Harry and Meghan’s royal rip-off website sussex.com could have been avoided if King Charles acted sooner

Another week, another Sussex family drama.

Just a week after the King announced his cancer diagnosis, it’s business as usual for Harry and Meghan, who launched their slick new branding.

Gone is Archewell and in its place we have Sussex.com — a website dedicated to “The office of Prince Harry and Meghan, the Duke and Duchess of Sussex”.

But, wait, haven’t we seen this somewhere before?

A royal blue colour scheme, a coat of arms — Meghan’s own design — Sussex.com could easily pass for being part of royal.uk, the royal family’s official website.

Even the fonts are almost identical. At best, it draws strong inspiration from the firm they tried so hard to leave behind. At worst, it’s a blatant royal rip off.

Critics claim the website breaches an agreement with the late Queen to not use their royal status for commercial gain and the palace faces a tough decision on whether to take them to task over it during such a sensitive time for the family.

But any action the palace takes now would be too little, too late.

Perhaps the Queen gave some leeway to her “favourite” grandson, allowing Harry and Meghan to remain Duke and Duchess of Sussex — despite living 8000km from their county namesake.

But after his coronation King Charles had the opportunity to send a strong message the palace has had enough of their disregard for the crown.

The palace can complain all it likes about how this might be bending the rules but it also did little to stop it while it could have.

The Queen famously refused to allow a “half-in, half-out” arrangement for the Sussexes but that, it seems is exactly what they’ve ended up with.