InterContinental Halong Bay Resort has unveiled a string of high-end additions designed to turn Vietnam’s most famous seascape into a destination worth staying for, rather than simply sailing through.

At the centre of the expansion is the new Halong Bay Estate — a six-bedroom beachfront villa spanning 565 square metres with its own infinity pool, spa, cinema, gym, library and private chef. At $US9600 a night, it’s firmly aimed at multigenerational families, executive retreats and travellers who prefer their holidays with plenty of space and privacy.

The resort has also expanded its culinary credentials with the opening of Yulong Mansion, a Cantonese restaurant specialising in handcrafted dim sum and pinewood-roasted Peking duck, while former Nobu executive chef Andy Huynh has taken over the kitchens at rooftop Japanese restaurant Roku.

The additions reflect a broader shift for Ha Long Bay, which welcomed 8.2 million visitors in 2025 following improved access via the Van Don International Airport and new expressway from Hanoi. Rather than simply serving as a gateway to overnight cruises, the UNESCO World Heritage-listed destination is increasingly positioning itself as a luxury beach escape in its own right.

For travellers who’ve already ticked Ha Long Bay off the bucket list, there may finally be a reason to go back.

For more information visit intercontinental.com.