Council to consider alternative signage arrangements after completion of Kalbarri ablutions block

Phoebe PinMidwest Times
One of the damaged signs near the Kalbarri Volunteer Marine Rescue building.
Camera IconOne of the damaged signs near the Kalbarri Volunteer Marine Rescue building. Credit: Supplied

The Shire of Northampton has rejected a proposal to refurbish cyclone-damaged signs at a sought-after promotional board along the Kalbarri foreshore.

Instead, the council on Friday agreed to consider plans for a new centrally located signage board once the new ablutions block at Sally’s Tree is complete.

Located adjacent to the Volunteer Marine Rescue building, the two existing signs have been used to advertise several local tourism and charter businesses.

A report presented to the council stated the proposed refurbishments complied with local government requirements, but asked councillors to consider how many signs should be permitted along the foreshore.

Cr Sandy Stock-Standen said she was concerned the signs would also block scenic views.

“You are looking towards the ocean and there is a sign right there ... it is like you are wasting a beautiful area,” she said.

Shire Planning officer Michelle Allen said the placement of signs was a “hot topic” in Kalbarri and the council was likely to receive complaints, but it had decided to address the proposal. “Everyone is very opinionated about where the signs should go ... some tourism providers are a bit stronger in wanting their signs everywhere,” she said.

But Mrs Allen said most holidaymakers turned to local visitor centres or the internet to find information about tourism operators, not signs.

“The days of having signs at every corner are over,” she said.

Council moved for the cyclone-damaged sign board structures to be removed and a requirement put in place to ensure any future signage faced a north to south alignment to “limit the visual impact on the area”.

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