Regional tractor seller nabs major agricultural machinery franchises with aims to service the South West

A regional motoring company has nabbed some major agricultural machinery franchises with aims to start servicing the South West.

Waroona’s De Rosa’s Highway Motors has acquired the Case IH and K-Line Ag franchises now servicing the wider Margaret River area stretching south to Manjimup.

Dealer principal Gavin Dunstan said Case IH brought cutting-edge technology and innovative solutions to the dealership’s portfolio, offering tractors, harvesters and hay equipment, while K-Line Ag strengthened the offering with its tillage and soil management solutions.

“We are thrilled to expand our range with Case IH and K-Line Ag, further solidifying our role as a leading supplier of world-class agricultural equipment,” he said.

“These additions enable us to offer even more options to our customers, backed by the industry-leading service and support that has been a cornerstone of our dealership since 1968.”

CNH business director of agriculture ANZ, Aaron Bett, said it was an important addition to the Case IH dealer network.

“De Rosa’s is a respected name in the region, serving the local farming community so well for so many years,” he said.

“With the Case IH and K-Line Ag brands now added to its ranges, we can see some exciting opportunities for both the brands and local customers.”